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Jan 26, 2026
whoranks 2.0 is out!
This is whoranks 2.0. A new scoring system, live rankings, and real competition - built for personal brands who take LinkedIn seriously.
This is what's new
Today we’re launching whoranks 2.0.
Not a redesign.
Not a feature patch.
But a fundamental rethink of how LinkedIn performance should be measured, compared, and understood.
If whoranks 1.0 was about visibility, whoranks 2.0 is about signal.
This is what changed:
What's new | whoranks 2.0 |
|---|---|
Rebranding | whoranks now feels like a product you come back to: redesigned profiles, clearer trends, and a calmer interface built for ongoing use. |
Watchlists | Instead of jumping between individual profiles, you can now follow brands, creators, competitors, or partners in one place and observe how their relevance evolves over time. |
Contextual Rankings | Rankings are no longer abstract popularity lists. Profiles are now easier to interpret and far more useful. |
whoranks Score | The score has shifted from reacting to short-term engagement to capturing long-term authority, rewarding consistency and real momentum over viral moments. |
Backend Stability & Data Quality | Score movements are smoother, faster, and more trustworthy thanks to improved time windows, normalization, and stronger resistance to noise. |
whoranks Score
A completely new whoranks Score
At the heart of whoranks 2.0 is a new scoring system.
The whoranks ranking is no longer a simple aggregation of surface metrics.
With the whoranks score, a weighted performance indicator that takes into account:
Posting activity
Engagement quality
Consistency over time
Growth dynamics
Elimination of one-hit-wonder posts
The result is a single score that is:
Comparable
Transparent
Hard to game
You don’t rank high because you post a lot.
You rank high because what you post actually works.
Read more about the whoranks Score here.
Less vanity, more signal
We deliberately moved away from metrics that look good but say little.
whoranks 2.0 focuses on:
What creates reach
What sustains engagement
What leads to real visibility over time
Follower count is no longer the hero.
Performance is.
whoranks rankings
Real competition instead of abstract benchmarks
One of the biggest problems with LinkedIn analytics tools is context.
Comparing yourself to “the platform average” is meaningless.
With whoranks 2.0, rankings are relative by design:
You see how you perform against people in the same ecosystem
Not against irrelevant global averages
Not against inactive or artificially inflated accounts
This makes rankings actionable, not cosmetic.
whoranks watchlists
Watchlists: follow what matters
Performance doesn’t happen in a vacuum.
With watchlists, you can now:
Track competitors
Observe role models
Monitor fast climbers in your niche
All in one place.
Updated automatically.
Without manual tracking.
whoranks 2.0 is no longer (just) about your profile - it’s about understanding the field you’re playing in.
Real competition instead of abstract benchmarks
One of the biggest problems with LinkedIn analytics tools is context.
Comparing yourself to “the platform average” is meaningless.
With whoranks 2.0, rankings are relative by design:
You see how you perform against people in the same ecosystem by using the watchlist properly
Not against irrelevant global averages
Not against inactive or artificially inflated accounts
This makes rankings actionable, not cosmetic.
Built for people who take LinkedIn seriously
whoranks 2.0 is designed for:
Personal brands who care about long-term positioning
Founders who want measurable visibility
Marketers who need benchmarks that make sense
Agencies and consultants who want defensible comparisons
Companies who care about corporate influencing
If LinkedIn is part of your growth strategy, whoranks 2.0 gives you a clearer playing field.
This is only the beginning
The new scoring logic, ranking system and data model allow us to build much more on top of it - without compromising on clarity or trust.
We didn’t optimize for hype.
We optimized for correctness.
And that changes everything.
whoranks 2.0 is live.
The rankings are moving.
