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Jan 13, 2026
What Is the whoranks Score & How to Improve It
If you’ve ever wondered why some LinkedIn profiles consistently stand out - beyond follower count alone - you’re already thinking in the right direction. That’s exactly what the whoranks Score is designed to capture.
What the whoranks Score actually measures
The whoranks Score is a dynamic indicator of Personal Brand strength on LinkedIn.
It looks at how strong, relevant, and credible a profile is right now and in the last couple of weeks - based on how people actually respond to the content and presence of that account.
Importantly:
It is not a static reputation score
It is not just follower count
And it is not a ranking of “who is more important”
Instead, it reflects how well a Personal Brand performs in context:
How much attention it attracts
How meaningful that attention is
How consistent and credible the presence feels
And whether the brand is growing or stagnating
Think of it less like a trophy - and more like a signal.
The core signals behind the whoranks Score
While the exact calculation stays internal, the score is influenced by five high-level dimensions.
1. Audience credibility
Follower count matters - but only in context.
A larger audience signals trust, reach, and accumulated relevance over time.
However, size alone is never enough. Audience is a foundation, not a guarantee.
2. Engagement quality
Not all engagement is equal.
The whoranks Score looks beyond raw likes and focuses on how people interact:
Do posts spark discussion?
Do people actively respond?
Are others willing to share the content?
Depth beats volume.
Conversation beats applause.
3. Consistency of presence
Strong Personal Brands don’t appear randomly.
Regular, predictable presence signals professionalism, intent, and long-term commitment.
Long gaps, sudden bursts, or erratic posting patterns weaken that signal.
Consistency doesn’t mean posting every day - it means showing up reliably.
4. Shareability
Shares are one of the strongest indicators of value.
When someone shares a post, they attach their own reputation to it.
That’s a very different signal than a passive like.
Content that gets shared travels beyond the immediate network - and that matters.
5. Growth over time
Healthy Personal Brands don’t just maintain attention - they gain it.
Sustainable growth signals that:
new people discover the brand
the message resonates beyond a fixed circle
relevance is increasing, not fading
Growth doesn’t need to be explosive. It needs to be real.
How to improve your whoranks Score (the right way)
There is no shortcut.
But there is a clear direction.
Focus on interaction, not reach
A post that triggers thoughtful comments will always outperform a post that only collects likes — even if the like count is higher.
Ask better questions.
Take clearer positions.
Invite responses instead of broadcasting.
Build a posting rhythm you can sustain
Two or three strong posts per week beat ten random ones followed by silence.
The score favors signal stability, not bursts of activity.
Create content worth sharing
If your posts only work inside your own network, they’re limited.
Ask yourself:
Would someone feel comfortable sharing this?
Does it help them say something about themselves?
If the answer is yes, shareability follows naturally.
Grow deliberately, not artificially
Buying followers or chasing empty engagement patterns may inflate numbers short-term - but they weaken the underlying signals.
The score is built to smooth out noise and highlight authentic growth.
Think long-term
The whoranks Score is not about winning today.
It reflects momentum, credibility, and consistency over time.
Small improvements compound. Shortcuts don’t.
A final note
The whoranks Score is not a judgment.
It’s a mirror.
It doesn’t tell you who you are -
it shows how your Personal Brand currently behaves on LinkedIn.
And that’s something you can always influence.
