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Feb 5, 2026
January 2026 Ranking Germany
The January rankings for Germany show who managed to enter the Top 10, who climbed significantly, and who lost momentum at the start of the year.
Top Personal Brands January 2026 - Austria
With the first rankings of 2026, we take a fresh look at which Personal Brands are gaining real relevance - not just through visibility, but through sustained growth, consistency, and measurable impact over time. The January rankings show who managed to enter the Top 10, who climbed significantly, and who lost momentum at the start of the year.
New Entrants & Drop-outs in the Austrian Top 10
The January 2026 rankings also brought notable changes to the German Top 10.
Newly entering the Top 10 are Jens Ritter, CEO of Lufthansa Airlines, and Verena Pausder, Chairwoman of the German Startup Association. Their entry reflects strong and consistent performance across engagement and interaction metrics, underlining the growing relevance of executive leadership and ecosystem representation in Germany’s personal branding landscape.
At the same time, Karl-Theodor zu Guttenberg and Lara Sophie Bothur dropped out of the German Top 10 compared to the previous ranking. While both continue to show significant reach and visibility, recent momentum and engagement were not sufficient to maintain a Top-10 position in January.
Overall, the shifts highlight a key pattern in the German rankings: Personal Brands rooted in operational leadership and institutional relevance are currently gaining ground over purely reach-driven profiles.

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