August 2026 Ranking Austria

July's edition said the math had finally caught up with the profile that was outperforming its position. August moved that profile back down two places. Selina Hehl averaged 365 comments in August, more than any other name in the Austrian Top 10, and she sits at #4.

Top Personal Brands Austria August 2026

The three seats above her belong to the three largest audiences in the ranking. Mike Leber with 297,121 followers, Leila Gharani with 173,229 and Nana Janashia with 269,055. The next biggest audience in the Top 10 is Sebastian Kurz at 84,248, and he dropped to #7.

Their engagement rates read 1.09%, 0.26% and 0.09%. Janashia holds #3 on the lowest engagement rate on the board.

New Entrants & Drop-outs in the Austrian Top 10

Two first-timers arrive at the bottom, and both of them got there the other way. Tristan Horx, futurist and co-founder of The Future:Project, enters at #9 with 39,350 followers, 383 average reactions and a 1.10% engagement rate. Franz Schellhorn of Agenda Austria enters at #10 with 19,598 followers, the smallest audience in this month's Top 10, and a 2.05% engagement rate that ranks third on the board.

Annette Mann drops out after three consecutive months of climbing, #9 in May, #8 in June, #6 in July. Florian Gschwandtner leaves again after a single month back at #10.

Biggest Movers of the Month

Leila Gharani climbs from #5 to #2, her Score rising from 6.9 to 7.1. She is the only returning name in the Austrian Top 10 whose Score went up this month, and she did it on Quiet activity, 404 average reactions and 22 average comments against 173,229 followers. Reach carried the seat.

Selina Hehl falls from #2 to #4 with the strongest engagement numbers in the country. 5.22% engagement, more than double the next name on the board. 1,827 average reactions on 43,270 followers. And 365 average comments, six more than Mike Leber manages on almost seven times the audience. Her following grew by 2,475 in August, which continues the run she described in her guest post on the psychology behind that growth.

Sebastian Kurz posts the biggest drop of the month, #4 to #7, and the biggest Score loss, 6.9 down to 6.5. His average reactions fell from 611 to 197 and his engagement rate from 0.75% to 0.26%. His activity now reads Quiet.

Rafael Mariano Grossi moves four places up to #5 on an unchanged Score of 6.6. The IAEA Director General held #9 in June and July while the names around him churned, and this month the churn went his way. 455 average reactions, 13 average comments, 1.05% engagement.

Mike Leber keeps #1 through his weakest recorded month. Average reactions fell from 7,342 to 2,648, comments from 585 to 359, engagement from 2.74% to 1.09%, and his Score from 8.3 to 8.1. He still leads #2 by a full point.

The Core Insight

Austria's top three now sorts by audience size, and the profile with the best engagement numbers in the country sits underneath all of it. That combination has not appeared before. Gharani rose three places while her posts collected 22 comments each. Janashia held her seat at 0.09%.

The Score reads five things off a profile, and audience credibility is one of them. In a month where the loudest accounts cooled off, the accounts with the most followers behind them lost the least. Leber shed almost two thirds of his reactions and stayed a point clear. Gharani stayed Quiet and gained two places.

Look at the other end of the same table. Horx and Schellhorn are the two smallest audiences in the Top 10, and they entered on 1.10% and 2.05% engagement while nine bigger accounts were available to take those seats. Below the podium the ranking still runs on how much a post actually does.

So the board splits in two this month. Size settles the podium. Everything under it is still up for grabs.

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